True SEO experts don't rely on secret "black hat" methods for producing top search engine rankings in their search engine optimization campaigns.  They simply know about a few resources and tactics that are highly effective in producing instant traffic results for websites and producing and distributing regular press releases through a combination of press services is one of the most effective SEO strategies for maximizing the ROI (return on investment) for any SEO campaign.

When you consider the cost of pay-per-click advertising on Google, and the fact that these paid links are commonly eaten up by bots and automated softwares that provide no hope of every generating a "conversion", the money you spend on submitting a press release containing a linkback to your website is a far more sound investment for your search engine optimization budget than what you get from pay-per-click advertising.  First of all, you get the instant weight of having your press release published on the website where you submitted it, but even better, your story will get picked up by other publications that utlize the press wires to get content for their websites.  Each time your story gets republished, your message, and often the links contained within it, appear on another website along with the relevant keywords you've inserted into the press release.

Many of these sites are free to use their basic services, with small fees required to embed a link or image into your story.  For example this website allows you to submit a free press release, and offers various upgrades to improve your site's visibilty at reasonable rates.  I recommend paying at least for a single linkback to your site.

Additional Tips & Tricks for Effective Press Release Writing:

• Use your keyword research to identify important keyword that should be included within your press release.
• Use these keywords within the title of your article, as well as 1-3 times within the body of your press release.
• Embed the link to your website within the first sentance of your press release and close to your primary keywords
• Use proper grammer and formatting for press releases (look it up and follow the standard format)
• Make sure to answer in the first two sentances the essential five "W's": Who, What, Where, Why, and How
• Provide accurate contact details so publications that want to run your story but want to follow up can reach you.
• Send your press release as an attachement with a friendly cover letter to any publications you would specifically hope to have cover your story.

And most of all; do this often and for any event you can justify issuing a press release for - even if it's not the most incredible news ever, the linkbacks alone are well worth the effort, though you might want to save your budget dollars for the more newsworthy of press releases.

Good luck!